The Beauty of Blackness

2022TV-1471 min

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style amongst Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

Genres:Documentaries, Drama, Kids & Family

Director:Kiana Moore, Tiffany Johnson

Cast:Kelly Rowland, Desiree Rogers, Cheryl Mayberry McKissack

Rate:

Added to HBO Max:March 1, 2022